Fiji is not just a land of tourism; it is also a land of opportunities for trade and investment.

Dr. Yok Yee Chan, Consul General of the Republic of Fiji in Shanghai, added that Fiji’s strategic location in the South Pacific makes it a gateway to a vast market of over 600 million people. Dr. Chan was speaking during the Fiji Promotional Event during the 18th China International Small and Medium Enterprises Fair (CISMEF) held at the China Import and Export Fair Complex in Guangzhou, Wednesday, 28th June 2023. “We have created a business-friendly environment with attractive incentives, streamlined processes, and a supportive regulatory framework,” said Dr. Chan.

“Whether you are looking to establish a manufacturing base, invest in our agriculture sector, or explore the potential of our renewable energy resources, Fiji provides a fertile ground for growth and success,” she said. Despite being geographically small, Dr. Chan said Fiji possesses an entrepreneurial spirit that knows no bounds. “Our small and medium enterprises (SMEs) form the backbone of our economy, contributing significantly to employment, innovation, and economic growth.” “At this event, we proudly showcase an array of natural Fijian products that represent the creativity and high quality of our local entrepreneurs.”

 “Fiji is blessed with some of the purest and mineral-rich water sources, providing a distinct taste and quality to our beverages,” she added. Dr. Chan invited more than 200 exhibitors to engage with the Fiji exhibitors to experience the authenticity of Fijian products and explore opportunities for collaboration and trade. At the Fair, Dr. Chan stressed the importance of forging strong bonds between nations. Fiji and China share a long history of friendship, and they are committed to deepening their bilateral relations.

Dr. Chan highlighted that events like CISMEF provide a platform to strengthen economic ties, enhance cultural exchange, and foster mutual understanding. “I would like to express my deepest gratitude to our partners, exhibitors, and participants who have contributed to the success of this event. “Your presence here today demonstrates your belief in Fiji's potential and your commitment to building bridges of opportunity.” Dr. Chan also attended the Parallel Forum: 2023 APEC Forum for International Cooperation of Specialized and Innovative SMEs.

The Fair was hosted by the Ministry of Industry and Information Technology of the People's Republic of China, China’s State Administration of Market Regulation, the People’s Government of Guangdong Province, as well as the Bureau of China International SME Fair and local authorities.