The 17th China International Small and Medium Enterprise Fair (CISMEF) was opened on 16th of September at the China Import and Export Fair Complex in Guangzhou, a sister city of Fiji which is also a dedicated partner for cooperation under ‘The Belt and Road’ Initiative. It is the first large-scale exhibition Fiji has participated since the outbreak of the pandemic.

Participating in CISMEF for the second time, the Consulate General of the Republic of Fiji in Shanghai brought several Fijian brands and Fiji Airways to this Fair. Other than just letting visitors have a taste of the Fijian-made goods, the Consulate office also teamed up with those participating brands and the national carrier to put up a promotional event on business, culture and tourism. Dr. Chan, the Consul General said the Consulate office had always taken the important role to continuously introduce high quality goods and services to China, particularly the Guangdong-Hong Kong-Macao Greater Bay Area market. Apart from having some well-known Fijian products in China such as Pure Fiji cosmetics and Noni products, a new premium brand of mineral water - YOFI was introduced for the first time at the China International Small and Medium Enterprise Fair. 

The “CISMEF" will last for four consecutive days, ending on 19th September.  The exhibition area is around 80,000 square meters, with a total of 2500 booths. At the margin, Consul General attended the CISMEF summit. Fiji will take this opportunity to make good use of the CISMEF platform to introduce premium Fijian products and tourism to the Chinese market, as well as connecting traders and businesses to enhance bilateral trade between Fiji and China.