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Open position: Coordinator, Tourism Data Management and Market Research

Appointment Type: Short Term Consultant (STC)

Duration: 70 days, commencingJanuary 2018

Language Preference: English (Essential)

Location: Suva, Fiji

 

A.  Background

 

Organization: IFC, a member of the World Bank Group, is the largest global development institution focused on the private sector in emerging markets. Working with more than 2,000 businesses worldwide, we use our capital, expertise, and influence to create markets and opportunities in the toughest areas of the world. In FY17, we delivered a record $19.3 billion in long-term financing for developing countries, leveraging the power of the private sector to help end poverty and boost shared prosperity.

 

IFC provides a range of advisory services and technical assistance aimed at fostering inclusive development, addressing climate change and promoting the global integration of local economies through sustainable private sector development. Given the importance of tourism to the economies of many Pacific Islands, supporting the Pacific Islands to leverage the tourism sector for economic growth is a top priority for IFC.

 

Context: In 2016, tourism contributed FJ$1.6 billon to the Fijian economy, employed approximately 119,000 people and represented 28.8% of Fiji’s GDP. Visitor arrivals have seen consistent growth in Fiji, and in 2016 alone grew 4.97% to reach 792,320 international arrivals. Having achieved sound arrivals growth from a mass market offer, Fiji is now looking at how to increase the value of tourism, by growing arrivals from high value markets, increasing the share of revenue retained in the local economy, and spreading the benefits of tourism throughout the country.

 

The Ministry of Industry, Trade and Tourism (MITT) recently released a tourism development strategy, Fijian Tourism 2021. The strategy seeks to “grow the country’s tourism industry from FJ$1.6 billion in 2016 to an industry worth FJ$2.2 billion with 930,000 visitor arrivals by the end of 2021.” The plan is centered around 9 thematic areas: 1) driving demand for Fiji’s tourism brand; 2) increasing the value of the tourism product; 3) facilitating and promoting foreign and domestic investment in tourism; 4) investing in tourism related infrastructure; 5) strengthening linkages to the tourism industry; 6) ensuring continued sustainable development of the tourism industry; 7) building a conducive and updated legal framework for tourism; 8) enhancing risk management within tourism; and 9) measuring the performance of the tourism industry.

 

B.  Program

 

In Fiji, IFC’s tourism industry activities support implementation of FT2021, by i) working with government and private sector to increase arrivals from higher value markets; ii) working with government and private sector to enhance linkages between the tourism industry and local supply chains; and iii) supporting private sector investment in Fiji tourism. IFC activities in Fiji are supported by DFAT-Australia through June 2020.


 

Under the first pillar of work, IFC is conducting market research and gathering market intelligence to help segment and strategically grow Fiji’s arrivals base. These activities seek to support government and industry to understand Fiji’s current and potential tourism customers, with a focus on identifying segments of the market that bring more value to Fiji by spending more and going further. Activities include advisory support to MITT to modernize the existing international visitors survey to better meet stakeholder needs and provide accurate, specific and timely data on Fiji’s international visitors. Activities also include market research on comparator destinations to specify key drivers of success, identify new and high potential markets, and understand best practices in improving the visitor experience with the objective of increasing yield. Finally, IFC will support MITT and stakeholders to conduct an economic impact assessment of the cruise industry in Fiji to inform government and private sector policy planning and investment strategies.

 

Under the second and third pillar of work, IFC seeks to address challenges in sourcing of labor and local agricultural supplies, as well as to increase industry sustainability and tourism investment. Activities include conducting a human resources assessment to better link the demand for skills from the private sector with the training and education  offer available, improving connections between the tourism industry and local agricultural supply chains, supporting tourism investors in Fiji, and supporting hotels to improve their sustainability through green technologies.

 

C.  Assignment Description

 

IFC’s Pacific tourism activities are implemented by a team based in Sydney, Australia. To increase local presence and facilitate coordination with stakeholders, IFC is hiring a Suva-based Consultant to support in-country implementation of all of its tourism activities, as well as to provide specific technical support in delivering the tourism data management and market research component of the project.

 

The Consultant will be responsible for the following:

 

1.       Technical input and coordination of the tourism research component:

 

·                  Support design and implementation of the international visitor’s survey (IVS) with MITT, in partnership with an international consultant with expertise in expenditure surveys and data management;

·                  Support MITT to build in-house capacity to conduct tourism data collection and analysis, including the IVS;

·                  Research existing and emerging technologies and platforms for data collection, analysis and dissemination, to feed into product development and customer management;

·                  Support the design and development of specific activities to improve tourism data collection, analysis and dissemination, with a focus on data accuracy, timeliness and innovative technologies;

·                  Provide direct advice, information and support to IFC clients and partners to implement project activities;

·                  Provide the IFC team with research and analytical support for IVS development, comparator country benchmarking, and other market research activities;

·                  Develop and maintain working relationships with a broad range of partners working on similar issues and seek to coordinate activities where possible;

·                  Travel to the Coral Coast and Nadi (and other regions of the Fiji as required) in support of project activities.

 

2.       Overall implementation support to IFC’s Fiji Tourism project:

 

·                  Maintain strategic partnerships at an operational level with stakeholders. Key government stakeholders are the Ministry of Industry, Trade and Tourism, and Tourism Fiji. Key private sector stakeholders are hotels, tour operators, and tourism related associations;

·                  Meet with appropriate counterparts to present information on project activities and results, obtain clarification on questions, and seek partnership opportunities;

·                  Lead collection and analysis of data (desk research and primary data) and assist in the preparation of reports;


·                  Coordinate on the ground activities across a variety of stakeholders and internal counterparts to support smooth project functioning, active communication, and timely delivery of project deliverables. The project has various components led by different internal team members and their counterparts; this role  is  expected to be aware of activities across the project and to facilitate seamless delivery on the ground;

·                  Understand key drivers for project success and troubleshoot in a timely manner; escalate significant issues to supervisors for resolution;

·                  Complete other tasks as relevant.

 

Given the scope of IFC’s demand-side work in tourism, the successful candidate may be involved in similar IFC tourism activities across the Pacific and Asia.

 

A detailed workplan and deliverables will be developed collectively by the Consultant and IFC at the outset of the Project. In addition to that workplan and deliverables, the Consultant will also be responsible for the following:

 

·                  Delivering regular update reports (approximately 1 page) outlining activities undertaken and progress towards agreed deliverables;

·                  Regular check-in call at a mutually agreed time.

 

D.  Requirements

·                  Degree in statistics, business, economics, marketing or relevant field;

·                  5 years of work experience involving data collection, interpretation and modeling;

·                  Strong experience in using spreadsheets and statistics to analyze patterns in data, develop factually- supported recommendations, and present results to a non-specialist audience;

·                  Good familiarity with software used to collect, analyze and disseminate data, including online tools;

·                  Familiarity with the tourism sector, expenditure surveys and estimating demand;

·                  Client service orientation, with ability to maintain sound working relationships with stakeholders;

·                  Ability to prioritize own activities to deliver results, despite competing demands and clients;

·                  Good interpersonal skills with ability to interact with clients and colleagues from various cultural backgrounds;

·                  Demonstrated interest in development and commitment to the World Bank Group mission;

·                  Experience in research design a plus.

 

E.  Reporting and Term

 

The appointment is for an initial period of 60 working days through June 2018, and can be extended upon agreement between IFC and the Consultant.

 

The Consultant will be a part of IFC’s Pacific Tourism team; daily activities will be overseen by IFC’s Tourism Operations Officer based in Sydney. The Consultant will be required to provide additional briefings on project progress to IFC’s Resident Representative for Fiji, as well as to other IFC staff.

 

Scheduling of days will be determined by project needs, with the expectation that the Consultant will work out of the IFC Suva office. Where regional travel is required, this will be agreed in advance as part of the schedule and will require a temporary full time commitment, and possibly weekend travel.

 

All enquiries should be directed to:

Jessica Wilson – jwilson6@ifc.org / +61 2 9235 6417